Updated: Jun 30, 2021
Stories encourages the usage of real-time marketing, which allows you to contact your target audience at the perfect time. Posting live during an event or sale can inspire more people to go while also making those who aren't able to attend feel connected to your company. When we see anything moving, it just catches our interest — we want to know what will happen next.
That is why a video's narrative is so vital. How to keep the audience's attention from one second to the next?
It's almost the same with video – seconds count. We swipe through videos on our phones, discarding and choosing which ones to watch in a matter of seconds. Having said that, a single video is not as effective as a video with a story.
Discovered that the best way to get people's attention is to start by saying, "Let me tell you a tale." It acts as a magnet for our minds.
By 2019, global consumer Internet video traffic accounted for 80% of all consumer Internet traffic.
Facebook generates 8 billion video views per day on average.
YouTube reports that mobile video consumption is rising by 100% every year.
55% of people watch videos online every day.
Social video generates 1200% more shares than text content and image content combined.
90% of users say that product videos are helpful in the decision making process.
Including a video on a landing page can increase conversion rates by 80%.
A strong marketing strategy is built on a properly articulated story.
While every firm has a story to tell, far too many fail to do so through clear, appealing, and efficient marketing communication. I routinely work with clients who have grandiose ideas, aspirations, and dreams for what their brand should represent and stand for, yet the information on their internet channels is confused, ambiguous, and inconsistent.
Businesses should engage in building a conveyed story for two reasons. First, stories provide a framework for organizing content that might otherwise feel scattered and random. When a brand's marketing strategy is built around a story, every piece of content generated should ideally have an intention and value proposition that contributes to and supports the company's larger vision.
Second, a brand story serves to reduce the intricacies of a vision and communicates the purpose of a business to the outside world.
In other words, having a purpose and values as a business sells, but they must be presented through a story that grabs people's attention.
Storytelling gives you an advantage in the marketplace.
Every day, tens of millions of pieces of content are created, and even more, are shared. Customers are inundated with information. It is all too easy for a company to become lost in the crowd.
A company's product or service may be superior to that of a competitor, but at the end of the day, decision-making is much more emotional than intellectual. The ability to tell a good story is critical and may make or break how successfully a business separates itself in the market and profits.
Individuals with a strong personal brand can become more influential and advance professionally, just as a corporation with a compelling story can captivate its audience and increase the perceived value of its brand.
People are emotionally connected to stories, and brand loyalty is created as a result.
Storytelling brings us together, assists us in making sense of the world, and expresses our values and views. A good tale helps us think and feel in ways that numbers, data, and presentation slides simply cannot.
The most powerful stories touch people's emotions, really connect with them and inspire them to believe in a company and what it stands for. Businesses should not be hesitant to reveal the entire narrative — the problems, disputes, disappointments, accomplishments, and so on –to let customers comprehend the passion and heart that went into creating and building the brand.
Businesses who understand this natural human desire for connection, can wrap their vision into a beautiful and fascinating story, and effectively communicate this story to their audience via an effective and genuine marketing strategy, establish long-term brand loyalty.